Justin Kaufman

MarTech & RevOps Solutions Architect

Charleston, SC · Remote
Solutions architecture

I design the systems that connect marketing, sales, and operations — so revenue teams stop fighting their tools.

Solutions architecture across MarTech, RevOps, and the agentic systems that tie them together. Discovery to delivery: uncover what's actually in the way, design something leaner than the off-the-shelf stack, and ship it into the teams who use it every day. Remote-first, bias toward in-house tooling, allergic to bloat.

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§ 01 How I help

How I help

MarTech & RevOps architecture

Discovery, systems design, and integration across ERP, CRM, eCommerce, and the internal tools that actually run the business. Bias toward in-house solutions that outlast the next SaaS renewal.

Agentic systems with purpose-built harnesses

Task-scoped LLM workflows with tool allowlists, MCP integrations, structured prompts, and guardrails — wired into content, ops, and data pipelines. Not bolt-on chat widgets.

Sales & customer enablement systems

Catalogs, locators, knowledgebases, and partner tools — designed so the sales rep, the retailer, and the end customer can all find what they need without asking a human.

§ 02 Capabilities

Capabilities

Architecture
Discovery, systems design, integration planning, technical documentation
Integration
Odoo ERP, REST APIs, Google Maps / Autocomplete, service-account auth, webhook + sync logic
Web
Astro, JavaScript, HTML, CSS, Tailwind, WordPress, responsive systems
Data
Schema design, single-source-of-truth modeling, dynamic product data, XML field configuration
Agentic systems
Claude, MCP servers, purpose-built harnesses, prompt + tool design, evaluation loops
Design
Brand systems, publication design, product visuals, Adobe Creative Suite
§ 03 Selected case studies

Selected case studies

Unified Upholstery Knowledge-base Solutions Discovery

Centralizing scattered product data into a single dynamic, educational hub. Reducing manual update time by 60%+ while centering product information to a single-source-of-truth.

Scaling Product Familiarity with Video

A bi-annual walkthrough video that gives retail partners and reps an on-demand product recap. From scripting to editing, I manage the full production solo, delivering a comprehensive video within 7 days of market. These walkthroughs drive engagement, boost product familiarity, and are widely used by reps to follow up and close deals.

A GTM Strategy to Drive Upsell Limited Releases

From strategic positioning to studio-filmed walkthroughs and retail enablement tools, the launch equipped our sales team and partners with everything needed to confidently introduce the collection. The result; growing interest and a scalable framework for future releases.

Cutting Costs and Complexity: A Custom Odoo Locator

Replaced a manual, third-party retailer locator with a fully integrated, custom-built tool inside our Odoo ERP system. I led the end-to-end development—streamlining data management, improving user experience with APIs, and eliminating the need for multi-person workflows.

Driving Custom Orders with a Strategic Catalog Overhaul

Each year, I lead the creation of Luonto’s annual product catalogs—our most critical sales and education tool—timed with the High Point Fall Market. I manage the full lifecycle, from customer feedback collection to design, layout, and in-person sales training.
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