About
Justin Kaufman – Solution-minded creative technologist and product marketing generalist based in Charleston, SC
With over 15 years of experience in visual design and more than a decade building for the web, I bring a unique cross-functional perspective to every project—blending creativity, technical fluency, and a relentless drive to simplify complexity.
Skills and Expertise
My foundation is in visual design—brand identity, layout systems, publications, and marketing assets—built with tools like Adobe Creative Suite. Over the years, I’ve expanded into web-based design and development, creating responsive, user-friendly experiences using HTML, CSS, JavaScript, and CMS platforms like WordPress.
I also have 6+ years of hands-on video production experience, managing everything from pre-production planning and scriptwriting to voice-over work, editing in Adobe Premiere Pro, and mastering media for distribution.
Creative Automation & AI-Driven Workflow Design
Since 2021, I’ve been an early adopter of generative AI and conversational tools—leveraging ChatGPT, Claude, Perplexity, CustomGPTs, and MCPs to build faster, smarter workflows. I experiment often with AI-assisted content, automation pipelines, and bespoke toolchains that merge storytelling with operational efficiency.
Curiosity-Driven Craft
Outside of work, I explore application architecture, interface design, and emerging platforms. I’m always evaluating new tools, prototyping ideas, and refining how technology supports storytelling, communication, and business outcomes.
Collaboration and Communication
Whether leading production, enabling sales teams, or collaborating across departments, I bring systems thinking and a practical mindset to cross-functional work. I value clear communication, contextual understanding, and building tools that people actually use.
Let’s Connect
Interested in collaborating on a creative project, marketing initiative, or workflow automation challenge? I’d love to connect. Let’s build something useful—and beautiful—together.