Projects

Led the adoption of a CGI 3D visualization workflow to replace traditional product photography. Partnered with a 3D agency to create assets, cutting content lead time by 4–6 weeks. Enabled marketing and sales teams to launch campaigns while products were still in production or transit, giving retailers presell-ready imagery.

A bi-annual walkthrough video that gives retail partners and reps an on-demand product recap. From scripting to editing, I manage the full production solo, delivering a comprehensive video within 7 days of market. These walkthroughs drive engagement, boost product familiarity, and are widely used by reps to follow up and close deals.

From strategic positioning to studio-filmed walkthroughs and retail enablement tools, the launch equipped our sales team and partners with everything needed to confidently introduce the collection. The result; growing interest and a scalable framework for future releases.

Replaced a manual, third-party retailer locator with a fully integrated, custom-built tool inside our Odoo ERP system. I led the end-to-end development—streamlining data management, improving user experience with APIs, and eliminating the need for multi-person workflows.

Each year, I lead the creation of Luonto’s annual product catalogs—our most critical sales and education tool—timed with the High Point Fall Market. I manage the full lifecycle, from customer feedback collection to design, layout, and in-person sales training.