Blog Archive

Context Is the Bottleneck: Why SMBs Can't Copy the AI Headcount Playbook

Scaling down with AI and scaling up with AI are not the same operation. The hype treats them like they are.

Designing Sales Tools with the End User in Mind

Often there is a gap between flashy sales tools and their usability in the field by the sales reps who use them. Setting out with a prioritization of user experience in sales enablement tools leads to better adoption, performance and customer outcomes.